Publication Plan

Publication Plan

Title: King of Strings

Positioning Statement: Music artists in the making

Frequency of Publication: £3.00

Distribution: Newsagents and supermarkets; arenas ; gig locations

Rationale: The approach of the magzine is very much from the world of new music today. We will offer opinions and articles; and interviews that will foucus on very much what musc lovers want to know and ask

Style: Informal and hip style, using humour directly aiming at our target audience. The magazine is for our teenage music fans ranging up to twenties and so will use simple vocabulary with short paragraphs and slang.

Regular content:

·         Editor’s letter

·         Fan’s letters

·         Album reviews

·         Number 1 hits or ‘No-Go’ releases – positive and negative achievements/song releases/stage outfits/performances

·         The Realistic Manager – music lovers reports on artists/songs

·         Rehab list – small ads where music lovers can buy and sell albums/merchandise/memorabilia

·         Paparazzi – the month in pictures

·         Rehearsals – tips on becoming the ideal recording artist

·         Backstage Break – puzzles, cartoon strip, competitions

·         After-show Party – inside back cover page, featuring a recording artist in every issue talking about their greatest Number Ones

Feature Content:

·         Artist of the Year

·         Interview with the Kings of Leon (interviews with recording artists will be a regular feature)

·         My life in music – interview with ‘Hodgeson & the Plant’

·         Investigation into concert ticket prices

·         Leeds Festival Highlights

·         The story behind the Liverpool echo arena

·         Music scouting-Get yourself noticed!

·         Fan vs Steward

·         MOBO Awards 2010

·         Gigs abroad – the dos and the don’ts

·         Do you have to be a crazed fan??

·         MTV Channels fix!

House Style
Cover lines: Calibri bold 18pt.

Headlines: Calibri bold 16pt

Standfirst: Calibri

Captions: Calibri

Features first paragraph: drop capital Rockwell Extra Bold, first letter in 48pt bold capital

e.g On the ball

 Body Text: Times New Roman 11pt

Colour Scheme: Red, black, white